Adwords 180 - A Review

You will notice a surge in Guru emails in the next little while pushing a product called Adwords 180.

The sales pitch is coy and less than informative but in general you will be told that this system will get you pay per clicks (PPC) at less than a cent a click.

Before I reveal everything to you I want to make two points;

1) This system has been known for awhile but it is only now that someone has figured out a good method to capitalize on it.

2) This is NOT for beginners - you will lose a lot of money if you are not already a competent adwords user.

I would not normally review a product like this on a beginners site but I have received a number of emails asking me about this system and I thought it best to clarify things before a lot of you jump into this.

This is not for beginners for a number of reasons but most notably because the program does not bother to explain the basics of adwords - things like setting up Clickbank accounts, setting up Adwords, navigating the affiliate networks. It leaves out all the stuff other Adwords books use to fluff out their manuals. It does this on purpose because it is aimed at an experienced adwords user.

You'll also notice that the sales letter is a "Blind Letter". This is a marketing tactic that basically doesn't tell you what you are buying until after you buy. Never a good thing for a beginner.

It tells you what you will be able to do but doesn't tell you how you will do it. This tactic is generally used by marketers that have something to hide - and this program is hiding something; it doesn't want to reveal that it only has one trick up it's sleeve - the whole book concentrates on a single aspect of adwords.

This is not a bad thing but by hiding that fact they hope to sell the program to people who think they will be getting a full blown Adwords book. Beware, the book only deals with a single way of using Adwords to get extremely cheap, targeted traffic. If the author came out and told you there was only one trick to teach, it would make the product much less appealing to buyers.


The Adwords180 Plan

Using The Google CPM Network

Google's CPM is a method of advertising with Adwords that lets you pay a certain amount for 1000 impressions of your ad. The drawback of this method is that regardless if you get clicks or not, you still get billed.

While you won’t pay too much for 1000 impressions, often only a couple of dollars, CTRs are usually really bad and you end up paying more per click than otherwise and this results in a quick campaign ending.

Adwords 180 sets out a strict criteria that allows you to pick the best pages on the best sites for your CPM ads to appear on.

This system will allow you to find the right page for your precisely tuned ad to appear on. You will also know before hand how much traffic you can expect the chosen page to receive which tells you in advance what you’ll be paying.

By using the methods outlined in Adsense180, you should and can get CTRs of 25% on your ads.

Using CPM, a decent bid for 1000 impressions of your ad is $2. Remember that this guarantees you nothing at all except that your ad will appear 1000 times. You might not get even one click…

If done right though, you can realistically get a 25% CTR or 250 clicks. If you do the math this would bring your cost per click down to $0.008 which is incredible. Less than one cent a click.

Location Domination:

The scoop.

You've seen Adsense ads and are familiar with how Google displays 4 small ads in the popular rectangle size? This is what happens when you target your ad in that box to meet Google's quality score for the page it sits on:

First, your CTR goes way up, and that tells Google your ad is perfect for the visitors on the page. Google likes that and they may reward you by eliminating your competition.

Instead of showing your ad with 3 others, Google gives you the whole ad block box to yourself - no competition. This boosts your CTR up another notch and the ad should pull a decent amount of traffic to your site.

The whole concept hinges on the fact that other advertisers can’t compete with you since you own the whole ad block.

Conclusion on Adwords180

If you know what you’re going to do with this cheap traffic and you have a plan to make it convert into money - through Adsense, Affiliate landing pages or Squeeze pages - and you have the money to invest in the method, then by all means purchase Adwords180 but...

Beware of this problem.

If you don’t know how to write ads that grab attention, you won’t be able to do it.

If you can’t convert the traffic into subscribers, buyers or Adsense Clicks, you’ll lose money in spite of the traffic.

All beginners should take note that making conversions is the key and ultimately remains the major hurdle in nearly all Adwords Marketers’ campaigns.

If you know how to set up successful campaigns and you want cheap traffic, go ahead and get Adwords 180. If you don't have experience in these areas then don't even consider this - you will be wasting your money.